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Inventi Impact: Retailing & Consumer Services

Articles

  • Inventi:mrc/32335/20
    The Path and Mechanism of the Influence of Social Capital on Customer Citizenship Behavior in Virtual Community Environment
    Research 2020 : October - December
    Hongyu Liu

    This paper studies the influence of social capital on customer citizenship behavior\nin the virtual community environment, and finds out three paths of\naction. Based on social identity theory, social exchange theory, and social information\nprocessing theory, we respectively explain the action mechanism of\nthe three paths, and finally put forward the corresponding management inspiration\nand strategy.

    How to Cite this Article
    Attribution/ CC Compliant Citation: Liu, H. Y. (2020). The Path and Mechanism of the Influence of Social Capital on Customer\nCitizenship Behavior in Virtual Community Environment. American Journal of Industrial and Business Management, 10,\n1121-1135.\nhttps://doi.org/10.4236/ajibm.2020.106074\nhttp://creativecommons.org/licenses/by/4.0/\n\nSome formatting elements, header, footer, logos, dates and pagination were modified while adapting this article.
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